About Us

SNAIL POWER was born in Milan, Italy, in 1995, founded by Steven, a visionary audio designer with extensive expertise in professional and civil audio technology. Drawing from his experience at leading brands like dB Technologies and Sonus Faber, Steven created the innovative and unique SNAIL POWER product line.

The journey began with the launch of the U1 Home Theater Audio System in the same year. Known for its high-quality sound, elegant design, easy installation, and affordability, the U1 quickly gained popularity among Italian consumers. Widely acclaimed by media outlets, it was heralded as "ushering in a new era of modern living room cinema."

Renowned for its distinctive "Danish sound" gene, SNAIL POWER products deliver an exceptional balance of openness, clarity, and continuity. With their adaptability across musical genres, these products immerse listeners in an engaging and rhythmic audio experience. "Snail Power speakers are not just about sound—they are about an experience".

In 2009, SNAIL POWER expanded into the Chinese market through a strategic partnership with Shenzhen New Zeyu Group. Over the past 25 years, the brand has grown to include 500 experience centers worldwide, with 200 located in China. Today, SNAIL POWER is the preferred choice for successful entrepreneurs, film stars, and music icons.

Each year, SNAIL POWER brings extraordinary theater experiences to over 10,000 families globally. The brand has solidified its reputation as a leader in modern home theater audio, combining innovation, quality, and accessibility for customers worldwide.